Top Companies in E/Electronic Cigarette Market | Industry Top Brands or Major Players Analysis by VMR

Electronic Cigarettes are battery-powered electronic cigarettes that are less hazardous than regular cigarettes. These cigarettes, also known as e-cigs, e-vaping devices, and vape pens.

Top Companies in E/Electronic Cigarette Market | Industry Top Brands or Major Players Analysis by VMR
electronic cigarette market


The Global Electronic Cigarette Market is valued at USD 17.46 Billion in the year 2021 and is projected to reach a value of USD 43.65 Billion by the year 2028. The Global Market is forecasted to grow to exhibit a Compound Annual Growth Rate (CAGR) of 16.5% over the forecast period. An Electronic Cigarette consists of a power source like a battery, a container such as a cartridge or a tank, and an atomizer, and that device simulates tobacco smoking without the inhalation of smoke. That means, instead of smoke, the user inhales the vapor. An atomizer is a heating element that automizes a solution which is called e-liquid. It is an alternative to traditional cigarettes because it provides zero smoke, no pollution, reduced health problems, etc. Around the globe, the increased awareness about the harmful effects of non-electric cigarettes and technological advancements by Electronic Cigarette producers contribute to market expansion. 

An increase in the number of consumers who want to quit smoking tobacco products and started consuming non-tobacco products, has led to an increased demand for these devices across the globe. Along with that, the increased awareness about e-cigarettes and their properties, especially among youngsters, is anticipated to further drive the growth of the market. In addition, the new technologies which developed e-cigarettes such as pod systems have also increased demand in recent times. 

List of Top Key Players of the Electronic Cigarette Market:

Company Name

Revenue in USD

  • Altria Group, Inc.

$26 Billion

  • british American Tobacco

$34 Billion

  • Imperial Brands

$22 Billion

  • International Vapor Group

$40 Million

  • Nic Quid

$6 Million

  • Japan Tobacco Inc

$18 Billion

  • JUUL Labs, Inc.

$597 Million

  • Philip Morris International Inc.

$30 Billion

  • R.J. Reynolds Vapor Company

$8 Million

  • Shenzhen IVPS Technology Co., Ltd.

$6 Million

Altria Group, Inc.

Founded in 1985, Altria Group is the parent company of Philip Morris USA, John Middleton, U.S. Smokeless Tobacco Company, and Philip Morris Capital Corporation. Altria Group holds diversified positions across tobacco, alcohol, and cannabis. Through wholly-owned subsidiaries and strategic investments in other companies, they seek to provide category-leading choices to adult consumers, while returning maximum value to shareholders through dividends and growth.

British American Tobacco

British American Tobacco Bangladesh, a part of British American Tobacco PLC, started its journey in the Indian subcontinent in 1910 at Armani tola, Dhaka. British American Tobacco Bangladesh (BATB) is one of the leading multinational corporations in Bangladesh. The company is a part of the global multi-category consumer goods business “British American Tobacco PLC”. BATB started its journey in the Indian subcontinent in 1910 at Armani tola, Dhaka.

Imperial Brands

Imperial Brands plc, formerly Imperial Tobacco Group plc, is a British multinational tobacco company headquartered in Bristol, England. It is the world's fourth-largest international cigarette company measured by market share after Philip Morris International, British American Tobacco, and Japan Tobacco, and the world's largest producer of fine-cut tobacco and tobacco papers.

International Vapor Group

Being one of the most distinguished companies within the Electronic Cigarette industry since 2009, International Vapor Group (IVG) has retained a lengthy leading position in the industry of vaping, designing, manufacturing, marketing, and distributing the most recognized products on the market. The International Vapor Group easily sets itself apart

from others, as the company and its staff are driven and motivated to offer high-quality products through innovative brands, such as South Beach Smoke, VaporFi, Direct Vapor, and Motley Brew.

Japan Tobacco Inc.

Japan Tobacco Inc., Nihon Tabako Sangyō, abbreviated as JT, is a cigarette manufacturing company. The company is headquartered in Toranomon, Minato, Tokyo, and Japan Tobacco International's headquarters are in Geneva, Switzerland. As of 2012, the chairman is Hiroshi Kimura, and the CEO is Mitsuomi Koizumi. It was founded as an enterprise of the Japanese government in 1945 and became a public company on 1 April 1985.

Nic Quid

It is founded in 2004, and headquartered in San Francisco Bay Area, West Coast, Western Us.

Quid powers human intuition with machine intelligence, enabling organizations to make decisions that matter. Quid software technology specializes in the analysis of text-based data. Quid proprietary algorithms employ artificial intelligence and Natural Language Processing to quickly find insights across millions of data points.

JUUL Labs, Inc.

Juul Labs, Inc. is located in San Francisco, CA, United States, and is part of the Other Miscellaneous Manufacturing Industry. Juul Labs, Inc. has 2,300 total employees across all of its locations and generates $976.32 million in sales (USD). (Sales figure is modeled). There are 7 companies in the Juul Labs, Inc. corporate family.

Philip Morris International Inc.

Philip Morris International Inc. (PMI) is a Swiss-American multinational cigarette and tobacco manufacturing company, with products sold in over 180 countries. The most recognized and best-selling product of the company is Marlboro. Philip Morris International is often referred to as one of the companies comprising Big Tobacco.

R.J. Reynolds Vapor Company

J. Reynolds Vapor Company is an Electronic Cigarette company based in Winston-Salem, North Carolina. The company is a subsidiary of Reynolds American Inc., which is the parent company of R. J. Reynolds Tobacco Company, American Snuff Company, Santa Fe Natural Tobacco Company, and Niconovum AB. The company began offering the Vuse Digital Vapor Cigarette in limited distribution in 2012, expanding availability to the state of Colorado in 2013.

Shenzhen IVPS Technology Co., Ltd.

Shenzhen IVPS technology company limited is located in MEDINA DE POMAR, Spain, and is part of the Household Appliances and Electrical and Electronic Goods Merchant Wholesalers Industry. Shenzhen IVPS technology company limited has generated $83,000 in sales (USD).

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