Top Companies in In-Game Advertising Market | Top Key Players Market Outlook, Competitor Analysis, Market Future Scope, Market Forecast | Vantage Market Research
According to transactions and market growth by leading market players, the In-Game Advertising Market is predicted to rise, resulting in increased use of In-Game Advertising for various applications.
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MARKET OVERVIEW:
The Global In-Game Advertising Market is valued at USD 6.71 Billion in the year 2021 and is forecasted to reach a value of USD 12.35 Billion by the year 2028. The Global Market is anticipated to grow to exhibit a Compound Annual Growth Rate (CAGR) of 10.7% over the forecast period. The In-Game Advertising Market is anticipated to increase at an average Compound Annual Growth Rate (CAGR) on account of the increasing adoption of games as a medium of advertisement by companies, as social games' growing popularity all over the globe. Advertising is also examined as an integral pillar of marketing. Additionally, the continuously developing advertising trend is primarily leading to a paradigm shift or a swap in the mediums through which such messages are delivered to the customers. The ongoing trend is estimated to change along from social media advertising to audio advertising.
Increasing adoption of gaming as a means of entertainment, especially among the millennial population, is primarily leading to shifting trends towards the adoption of in-game promotions by the advertisers, which is one of the prime elements anticipated to navigate the In-Game Advertising Market growth during the forecast period. Moreover, the high preference and popularity of other forms of advertising mediums are estimated for market growth.
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Some of the key players operating in the In-Game Advertising Market are listed below:
|
Company Name |
Revenue in the US |
|
$27 Million |
|
$27 Million |
|
<$5 Million |
|
<$5 Million |
|
$2 Billion |
|
<$5 Million |
|
$257 Billion |
|
$503 Million |
|
$17 Billion |
|
$28 Million |
Playwire Media is a full-service digital innovation partner that uses online advertising and other proprietary technologies to create publishing brands in the gaming and entertainment verticals. It is ranked by ComScore, the largest online portal for reaching gaming and entertainment enthusiasts online. The three publishing brands (Game Zone Group, Playing Entertainment, and Kids Club) provide a well-rounded digital entertainment offering for players looking to target their audiences during their online leisure activities. The Company was founded in 2011, and its headquarters is in Florida.
Double Fusion Inc. provides advertising services. The Company offers In-Game Advertising solutions through a gaming console, social network, and casual games. The Company also serves publishers, developers, and advertisers worldwide. The Company was founded in 2004, and its headquarters is in San Francisco.
It is a developer of an In-Game Advertising platform designed for mobile, PC, console, and Roblox. The Company's in-game advertisements put players first and help advertisers reach audiences programmatically in a non-disruptive and engaging way. In addition, its platform helps game developers monetize their titles with ad placements that complement the gameplay, resulting in reliable revenue streams. The Company was founded in 2017, and its headquarters is in Israel.
RapidFire, Inc. provides advertising services. The Company specializes in delivering advertisements inside blockbuster video games for Console, PC, and mobile platforms. The Company was founded in 2010, and its headquarters is in the United States.
Blizzard Entertainment, Inc. develops and publishes online video game software. In addition, the Company offers novels, comics, manga, board, pen-and-paper role-playing, and basic card games. Blizzard Entertainment serves customers worldwide. The Company was founded in 1991, and its headquarters is in California, United States.
The Company's platform allows advertisers to donate in-game items to players as a form of advertising to create positive brand engagements with players and also lets game developers boost their in-app purchase revenue, enabling advertisers to purchase them in bulk for players. The Company was founded in 2013, and its headquarters is in California, United States.
Alphabet, Inc. is a holding company that captivates in the acquisition and operation of different companies. It operates through the Google and Other Bets segments. The Google segment includes its main Internet products such as ads, Android, Chrome, hardware, Google Cloud, Google Maps, Google Play, Search, and YouTube. The Company was founded in 2015, and its headquarters is in Mountain View, CA.
Iron Source Ltd provides software solutions. The Company offers a business platform enabling mobile content creators to prosper in the application economy. The Company serves its global customers. The Company was founded in 2010, and its headquarters is in Israel.
WPP PLC is a creative transformation company that provides communications, experience, commerce, and technology services to its clients. The Company operates through three pillars: Global Integrated Agencies, Public Relations, and Specialist Agencies. It plans and creates marketing and branding campaigns; works on designing and producing advertisements across various media platforms; and provides media buying services, such as strategy and business development, media investment, data and technology, and content. WPP PLC was established in 1985 and is based in London, the United Kingdom.
Motive is a global app gaming company offering customized solutions that empower app developers, brands, and agencies with the tools and expertise to build lasting connections with high-quality users. The Company was founded in 2003, and its headquarters is in California.
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